Heinz | Pre-Rolls That Grab You

YouTube Pre-Rolls

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Everyone wants to skip a pre-roll. Except when you ask them to. 

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To take Heinz Ketchup's campaign 'The taste that grabs you' onto YouTube - we made a series of preroll ads that asked people to skip - because the protagonists didn't want to share their Heinz ketchup. Unsurprisingly, people didn't skip. 

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Please watch the case study here and the ads below.

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