The Money Project
Social Media ​

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Money. Everyone wants it. Everyone needs it. But no one understands it. And almost nobody wants to talk about it. 

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Aditya Birla Capital wanted to build their brand on simplifying the complexities of money. The Money Project was born of a simple premise - when you talk, things get simple. 

So we got people all walks of life - from entrepreneurs to homemakers - to talk about money. Freely. Truly. Candidly. 

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These frank conversations helped us show the world that while money is something we all struggle to understand - it needn't be. 

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