The Sibling Password Box - CaratLane
Activation

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This activation was born out of a peeve. 

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Every Raksha Bandhan ad shows the same old sappy sibling relationship. Whereas anyone who has had a sibling will tell you - there's anything but sappy when it comes to siblings. 

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So we created a Raksha Bandhan activation that captured that keeda part of sibling relationship.

 

A box that would lock the Rakhi gift - until your sibling answered a question about you.... after all who would know you better that your sibling? 

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