The Sibling Password Box - CaratLane
Activation

​​​

This Raksha Bandhan activation was born of a simple peeve—every Rakhi ad shows siblings as overly sappy. And anyone with a sibling knows that's far from the case.

 

So we created an activation that celebrated the keeda side of sibling relationships. A gift box that stayed locked until your sibling proved they really knew you.

​

​

​​

​