Growing up with Frooti

Social Campaign​

​

Frooti is a mango drink that all Indians know and love. In 2015, the brand decided to change up their look, and attitude with new packagin and a polarising TV campaign ("suckita-lickita" went the iconic refrain)

​

We knew that there would be chatter online about the new ad, and the campaign. We took it on with a blitzkrieg social listening and response campaign that involved a multi-agency command centre. Realtime the team made memes, latched on to trending twitter topics and responded to many of the criticisms made of the change - turning haters into fans.