Mercedes Aftersales

360 Campaign​

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“Mercedes-Benz aftersales service is too expensive.” While this statement was not true, this is what we faced whenever we spoke to customers about why they chose to go to unauthorized workshops instead of getting their cars serviced at our dealerships.

Fear didn’t work. Throwing numbers at them didn’t work. So then, we decided to take a different path. We drew parallels to the costs of our service and maintenance plans with things our patrons regularly bought without a second thought. Smartphones. Cameras. Perfumes. Headphones.

And guess what, that worked.