Spec Work
Some work that I love, but didn’t see the light of day. You know how it goes… no budget, no legal approval. Sigh

​

​

PureIt Interactive Billboard

 

PureIt is Unilever’s water purifier brand. In its communications it promises to clean all kinds of water – even pothole sludge. Why not, put the purifier to test and do some good?

 

Presenting the live billboard. A billboard that harnesses the power of the Indian monsoons to provide clean drinking water to commuters everywhere. A giant funnel collects water and funnels it to a PureIt device that in turn gives out potable water, just where people need it – outside bus stops, busy railway stations and the like.

 

Steal This Star

 

The Mercedes hood ornament is a coveted item. No wonder, it gets stolen so often.

 

This AR game gives fans a legal way to steal the iconic star. Think Pokemon GO. Fans can walk around their city, point their phone cameras at cars and virtually ‘steal’ the hood ornament.

​