BeBeautiful - Unilever + Google

Content Activation​

​

BeBeautiful was one of the most interesting projects I had a chance to work on – not because it demanded creativity, but because it demanded creating the right environments for creators to flourish.

 

Back in 2014, vlogging in India was in its nascent stages. Unilever wanted to make the most of this trend to co-create content with vloggers that would answer its brands' needs. Together with Google, we created BeBeautiful, a one stop online video destination for all beauty queries across consumer segments. We executed the first-of-its-kind workshops such as VlogOn which brought together up-and-coming beauty bloggers and equipped them with the know-how to make great beauty content. These bloggers went on to create beauty tutorials that populated the YouTube channel. Which then went on to become the biggest beauty destination in the country – gaining more impressions than the biggest publisher at the time.